The Welshman helping to forge a new path for free-to-air rugby coverage

James Lewis is a part of FR-UK, who have been showing Pro D2 matches for free on YouTube

This week, an unnamed insider behind R360 - the radical new league looking to completely change the face of club rugby - took aim at the status quo and their attitude towards rugby governance.

“Rugby uses the worst phrase in the English language: ‘We’ve always done it this way’," bemoaned the insider to CityAM.

In so many ways, rugby feels like it is ripe for disruption.

R360, a globe-trotting league comprised of franchises, might be a step too far. But for all its flaws, the fact it's not been totally dismissed is because there is some sort of appetite for something different to the norm in rugby right now.

As the British and Irish Lions prepare to head out to Australia, there's growing talk of what a tour of France could look like and how it might revitalise things.

Whether either of those ever get off the ground remains to be seen, but what has linked the murmurs around both is the desire for both to be on free-to-air TV. R360 insiders insist getting eyes on their product through terrestrial TV is the aim, while those pushing a Lions tour of France have argued that ITV, for example, would be the ideal channel for that new venture.

The fight between free-to-air and pay-to-view in rugby is not a new thing, but - perhaps more so than league structure or tour destinations - it's this long-standing battle that is prime for change.

That's where a former England back-row, a podcaster, a TV director and a Welsh producer come in.